This Policy describes the information we process to support Bharatam, Messenger and other products and features offered by Bharatam.
What kinds of information do we collect?
To provide the Bharatam Products, we must process information about you. The type of information that we collect depends on how you use our Products. You can learn how to access and delete information that we collect by visiting the Bharatam settings.
Things that you and others do and provide.
Information and content you provide.
We collect the content, communications and other information you provide when you use our Products, including when you sign up for an account, create or share content and message or communicate with others. This can include information in or about the content that you provide (e.g. metadata), such as the location of a photo or the date a file was created. It can also include what you see through features that we provide, such as our camera, so we can do things such as suggest masks and filters that you might like, or give you tips on using camera formats. Our systems automatically process content and communications that you and others provide to analyse context and what's in them for the purposes described below.
Data with special protections: You can choose to provide information in your Bharatam profile fields or life events about your religious views, political views, who you are "interested in" or your health. This and other information (such as racial or ethnic origin, philosophical beliefs or trade union membership) could be subject to special protections under the laws of your country.
Networks and connections.
We collect information about the people, Pages, accounts, hashtags and groups that you are connected to and how you interact with them across our Products, such as people you communicate with the most or groups that you are part of. We also collect contact information if you choose to upload, sync or import it from a device (such as an address book or call log or SMS log history), which we use for things such as helping you and others find people you may know and for the other purposes listed below.
We collect information about how you use our Products, such as the types of content that you view or engage with, the features you use, the actions you take, the people or accounts you interact with and the time, frequency and duration of your activities. For example, we log when you're using and have last used our Products, and what posts, videos and other content you view on our Products. We also collect information about how you use features such as our camera.
Information about transactions made on our Products.
If you use our Products for purchases or other financial transactions (such as when you make a purchase in a game or make a donation), we collect information about the purchase or transaction. This includes payment information, such as your credit or debit card number and other card information, other account and authentication information, and billing, delivery and contact details.
Things others do and information they provide about you. We also receive and analyse content, communications and information that other people provide when they use our Products. This can include information about you, such as when others share or comment on a photo of you, send a message to you or upload, sync or import your contact information.
As described below, we collect information from and about the computers, phones, connected TVs and other web-connected devices you use that integrate with our Products, and we combine this information across different devices that you use. For example, we use information collected about your use of our Products on your phone to better personalise the content (including ads) or features that you see when you use our Products on another device, such as your laptop or tablet, or to measure whether you took an action in response to an ad that we showed you on your phone on a different device.
Information that we obtain from these devices includes:
Device attributes: information such as the operating system, hardware and software versions, battery level, signal strength, available storage space, browser type, app and file names and types, and plugins.
Device operations: information about operations and behaviours performed on the device, such as whether a window is in the foreground or background, or mouse movements (which can help distinguish humans from bots).
Identifiers: unique identifiers, device IDs and other identifiers, such as from games, apps or accounts that you use, and Family Device IDs.
Device signals: Bluetooth signals, information about nearby Wi-Fi access points, beacons and mobile phone masts.
Data from device settings: information you allow us to receive through device settings that you turn on, such as access to your GPS location, camera or photos.
Network and connections: information such as the name of your mobile operator or ISP, language, time zone, mobile phone number, IP address, connection speed and, in some cases, information about other devices that are nearby or on your network, so we can do things such as help you stream a video from your phone to your TV.
Cookie data: data from cookies stored on your device, including cookie IDs and settings.
How do we use this information?
We use the information that we have (subject to choices you make) as described below, and to provide and support the Bharatam Products and related services described in our terms. Here's how:
Provide, personalise and improve our Products.
We use the information we have to deliver our Products, including to personalise features and content and make suggestions for you (such as groups or events that you may be interested in or topics that you may want to follow) on and off our Products. To create personalised Products that are unique and relevant to you, we use your connections, preferences, interests and activities based on the data that we collect and learn from you.
Promote safety, integrity and security.
We use the information that we have to verify accounts and activity, combat harmful conduct, detect and prevent spam and other bad experiences, maintain the integrity of our Products, and promote safety and security on and off Bharatam Products.
Communicate with you.
We use the information that we have to send you marketing communications, communicate with you about our Products and let you know about our Policies and Terms. We also use your information to respond to you when you contact us.
How is this information shared?
Your information is shared with others in the following ways:
Sharing on Bharatam Products
People and accounts that you share and communicate with
When you share and communicate using our Products, you choose the audience for what you share. For example, when you post on Bharatam, you select the audience for the post, such as a group, all of your friends, the public or a customised list of people. Similarly, when you use Messenger to communicate with people or businesses, those people and businesses can see the content you send. Your network can also see actions that you have taken on our Products, including engagement with ads and sponsored content. We also let other accounts see who has viewed their Bharatam Stories.Public information
can be seen by anyone, on or off our Products, including if they don't have an account. This includes your Bharatam username, any information you share with a public audience, information in your public profile on Bharatam, and content you share on a Bharatam Page, or any other public forum.
Content that others share or reshare about you.
You should consider who you choose to share with, because people who can see your activity on our Products can choose to share it with others on and off our Products, including people and businesses outside the audience that you shared with.
People can also use our Products to create and share content about you with the audience they choose. For example, people can share a photo of you in a story, mention or tag you at a location in a post, or share information about you in their posts or messages. If you are uncomfortable with what others have shared about you on our Products, you can learn how to report.
Apps, websites and third-party integrations on or using our Products.
When you choose to use third-party apps, websites or other services that use, or are integrated with, our Products, they can receive information about what you post or share. For example, when you play a game with your Bharatam friends or use a Bharatam Comment or Share button on a website, the game developer or website can receive information about your activities in the game or receive a comment or link that you share from the website on Bharatam. Also, when you download or use such third-party services, they can access your public profile on Bharatam, and any information that you share with them. Apps and websites that you use may receive your list of Bharatam friends if you choose to share it with them. But apps and websites that you use will not be able to receive any other information about your Bharatam friends from you, or information about any of your Bharatam followers (although your friends and followers may, of course, choose to share this information themselves). Information collected by these third-party services is subject to their own terms and policies, not this one.
We provide advertisers with reports about the kinds of people seeing their ads and how their ads are performing, but we don't share information that personally identifies you (information such as your name or email address that by itself can be used to contact you or identifies who you are) unless you give us permission.
Law enforcement or legal requests.
We share information with law enforcement or in response to legal requests in the circumstances of state security.
How can I manage or delete information about me?
We provide you with the ability to access, rectify, port and delete your data.
We store data until it is no longer necessary to provide our services and Bharatam Products or until your account is deleted – whichever comes first. This is a case-by-case determination that depends on things such as the nature of the data, why it is collected and processed, and relevant legal or operational retention needs. For example, when you search for something on Bharatam, you can access and delete that query from within your search history at any time, but the log of that search is deleted after six months. If you submit a copy of your government-issued ID for account verification purposes, we delete that copy 30 days after review, unless otherwise stated.
When you delete your account, we delete things that you have posted, such as your photos and status updates, and you won't be able to recover this information later. Information that others have shared about you isn't part of your account and won't be deleted. If you don't want to delete your account but want to temporarily stop using the Products, you can deactivate your account instead. To delete your account at any time, please visit the Bharatam settings.
Date of Publishing: 26 January 2021