Ads

Prohibited content

1. Community Standards

Adverts must not violate ourCommunity Standards.

2. Illegal products or services

Adverts must not constitute, facilitate or promote illegal products, services or activities. Adverts targeted to minors must not promote products, services or content that are inappropriate, illegal or unsafe, or that exploit, mislead or exert undue pressure on the age groups targeted.

3. Discriminatory practices

Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, colour, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

4. Tobacco and related products

Ads must not promote the sale or use of tobacco products and related paraphernalia. Advertisements must not promote electronic cigarettes, vaporisers or any other products that simulate smoking.

5. Drugs and drug-related products

Ads must not promote the sale or use of illegal, prescription or recreational drugs.

6. Unsafe supplements

Adverts must not promote the sale or use of unsafe supplements, as determined by Bharatam at its sole discretion.

7. Weapons, ammunition or explosives

Ads must not promote the sale or use of weapons, ammunition or explosives. This includes ads for weapon modification accessories.

8. Adult products or services

Adverts must not promote the sale or use of adult products or services, unless they promote family planning and contraception. Adverts for contraceptives must focus on the contraceptive features of the product and not on sexual pleasure or sexual enhancement, and must be targeted to people aged 18 years or older.

9. Adult content

Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative. Ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.

10. Third-party infringement

Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary rights.

11. Sensational content

Ads must not contain shocking, sensational, inflammatory or excessively violent content.

12. Personal attributes

Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a persons race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, voting status, membership in a trade union, criminal record or name.

13. Misinformation

Bharatam prohibits ads that include claims debunked by third-party fact-checkers or, in certain circumstances, claims debunked by organisations with particular expertise. Advertisers that repeatedly post information deemed to be false may have restrictions placed on their ability to advertise on Bharatam.

14. Controversial content

Ads must not contain content that exploits crises or controversial political or social issues for commercial purposes.

15. Non-functional landing page

Adverts must not direct people to non-functional landing pages. This includes landing page content that interferes with a persons ability to navigate away from the page.

16. Cheating and deceitful practices

Ads may not promote products or services that are designed to enable a user to engage in cheating or deceitful practices.

17. Grammar and profanity

Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly, without the intention of circumventing our ad review process or other enforcement systems.

18. Non-existent functionality

Ads must not contain images that portray non-existent functionality. This includes imagery that replicates play buttons, notifications or checkboxes, as well as ads containing features that do not work, such as multiple-choice options in the ad creative itself.

19. Personal health

Ads must not contain before-and-after images or images that contain unexpected or unlikely results. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss or other health-related products.

20. Payday loans, payslip advances and bail bonds

Ads may not promote payday loans, payslip advances, bail bonds or any short-term loans intended to cover someones expenses until their next payday. Short-term loan refers to a loan of 90 days or less.

21. Multi-level marketing

Adverts promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multi-level marketing opportunities.

22. Penny auctions

Ads may not promote penny auctions, bidding fee auctions or other similar business models.

23. Misleading claims

Ads must not contain deceptive, false or misleading claims such as those relating to the effectiveness or characteristics of a product or service or claims setting unrealistic expectations for users such as misleading health, employment or weight loss claims.

24. Low-quality or disruptive content

Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalised headlines or prompts for users to inauthentically interact with the ad, and leading people to landing pages that contain minimal original content and a majority of unrelated or low-quality ad content.

25. Spyware or malware

Adverts must not contain spyware, malware or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.

26. Automatic animation

Ads must not contain audio or flash animation that plays automatically without a person interacting with it or expands within Bharatam after someone clicks on the advert.

27. Unacceptable business practices

Ads must not promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.

28. Circumventing systems

Ads must not use tactics that are intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ads content or destination page.

29. Prohibited financial products and services

Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.

30. Sale of body parts

Ads must not promote the sale of human body parts or fluids.

31. Vaccine Discouragement

Ads must not discourage people from vaccination or advocate against vaccines.

Restricted content

1. Alcohol

Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licences and approvals, and include age and country targeting criteria consistent with Bharatam targeting requirements and applicable Indian laws.

2. Online gambling and gaming

Ads that promote online gambling, and gaming where anything of monetary value (including cash or digital/virtual currencies, e.g. bitcoin) is required to play and anything of monetary value forms part of the prize, are only allowed with our prior written permission. This includes games where purchases are required to continue game play and/or provide advantage in winning prizes, in cases where the prize is of monetary value. Authorised advertisers must follow all applicable laws, including targeting their ads in accordance with legal requirements. At a minimum, ads may not be targeted to people under 18 years of age.

3. Online pharmacies

Adverts must not promote the sale of prescription pharmaceuticals. Adverts for online and offline pharmacies are only permitted with prior written permission.

4. Promotion of over-the-counter medicines

Ads that promote over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licences and approvals, and include age and country targeting criteria consistent with applicable local laws.

5. Subscription services

Adverts for subscription services or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products or mobile marketing are subject to our subscription services requirements.

6. Financial and insurance products and services

Ads promoting credit card applications or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, including APR percentages, transaction fees, interest rates and the physical address of the entity offering the product within the ads landing page. Ads promoting credit cards, loans or insurance services must be targeted to people aged 18 or above. Ads promoting credit cards, loans or insurance services must not directly request the input of a persons financial information, including credit card information.

7. Disclaimers for ads about social issues, elections or politics

8. Cryptocurrency products and services

Ads may not promote cryptocurrency trading or related products and services without prior written permission.

9. Drug and alcohol addiction treatment

Addiction treatment ads include, but are not limited to: Clinical addiction treatment services or websites providing information about in-person treatment, online and in-person support groups and crisis hotlines for those in recovery or who are seeking information about addiction treatment.

10. Cosmetic procedures and weight loss

Ads marketing weight loss products and services must be targeted to people aged 18 or older. Ads marketing cosmetic surgeries and procedures must be targeted to people aged 18 or older.

11. Social casino games

Ads for social casino games, which are online games that simulate casino gambling (e.g. poker, slots, roulette etc.) where there is no opportunity to win money or moneys worth, are only allowed if they are targeted to people 18 years or older.


Updated as on: 14th May, 2021